British abstract artist Sally Mackness, has this year been chosen as the Royal British Legion’s artist-in-residence to create poppy themed artworks, which has grown to an extensive new range of home textiles, from floral emblazoned aprons, to premier branded scatter cushions and tote bags.
Sally enthuses “Initially, and most importantly, I feel most privileged and honoured to be working alongside the Royal British Legion to help raise funds for their ongoing charitable causes. I am delighted that the demand for my poppy designs has opened up a whole new market. In addition to the 1,560 artworks that I have been contracted to paint for the RBL, I am now producing some incredible items that lend themselves perfectly to the brand, from towels and aprons, to beach bags and linens”.
Sally is the first to admit that she has utilised her corporate marketing expertise and passion for social media to help build her business from scratch. It was Sally’s floral artworks that first brought her to the attention of the Royal British Legion and she is creating her paintings utilising three poppy variations based on a theme, entitled Remembrance (an abstract), Poppies and Flower Pop: Poppies.
Earlier this year, one of Sally’s stylish artworks was featured on the front page of a prominent New York City magazine and the creative artist attended the launch party in Manhattan. Following meetings with the British Consulate based in NYC, Sally is currently in talks to further build her brand on an international level and will be making many trips across the pond to continue to build this ongoing working relationship.
In addition to juggling her home life, mother of three Sally has the drive, focus and originality to succeed in a business which celebrates the likes of interior fashion designer Orla Kiely to Nina Campbell and Emma Bridgewater. Sally says “I am flattered by such comparisons but never rest on my laurels as my mind is constantly brainstorming new ideas, designs and concepts to add to my range”.
Working from her home in the New Forest, Sally’s studio is situated in her unfinished extension which is filled with an abundance of colourful paintings; from her sunset collections and powerful abstracts of nautical scenes, to a multitude of varying sized floral images.
2016 has proved to be an influential year for Sally, which has also seen the celebration of the most powerful woman in Britain; to include our very own Queen. Sally created a bespoke framed artwork of Her Majesty’s favourite flowers (white & lemon roses) which she gifted to the Queen to mark her 90th birthday and received a personal thank you note from the Sovereign’s lady-in-waiting.
With demand for home furnishings showing a sustained growth, Sally’s ultimate goal is to one day achieve the accolade of seeing her products on the shelves of upmarket department stores, thereby adding style to homes both here in the UK and the US.